Media Futures: From Theory to Practice

A Story in Five Parts: Wall Street Meets Madison Avenue Problem: Marketing is Inefficient Solution: /ROOT Markets is a Financial Exchange for Consumer Leads How the Securitization of Mortgages Opened Up the Housing Market for Consumers How the Securitization of Internet Leads Will Open up the Attention Market for Consumers Wall Street Meets Madison Avenue […]

Media Futures: From Theory to Practice

A Story in Five Parts: Wall Street Meets Madison Avenue Problem: Marketing is Inefficient Solution: /ROOT Markets is a Financial Exchange for Consumer Leads How the Securitization of Mortgages Opened Up the Housing Market for Consumers How the Securitization of Internet Leads Will Open up the Attention Market for Consumers Wall Street Meets Madison Avenue […]