Comments on: Closed is the New Open http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/ treasure the climb Tue, 15 May 2012 16:45:09 +0000 hourly 1 http://wordpress.com/ By: Seth Goldstein » Blog Archive » Social Ads http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6807 Thu, 11 Oct 2007 09:08:59 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6807 [...] two months following the opening of Facebook’s social media platform, I wrote that “Closed is the New Open.” I anticipated that Facebook would enable tremendous innovation by virtue of how few options [...]

]]> By: John Musser of ProgrammableWeb.com « Bungee Connect Developer Network Blog http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6806 Fri, 31 Aug 2007 20:49:28 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6806 [...] “Closed is the New Open” by Seth Goldstein [...]

]]> By: SXSW 2008 Panel Voting at The Gong Show by Andrew Parker http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6805 Sat, 25 Aug 2007 01:42:38 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6805 [...] openness advocate, took a sharp U-Turn when the Facebook platform was released and wrote that closed is the new open. As Seth mentions in his post, Seth and Fred discussed this subject at USV and Fred nearly threw [...]

]]> By: Jughead http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6804 Wed, 15 Aug 2007 12:55:12 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6804 The idea of progression is right on the money. Facebook has successfully captured the younger female demographic looking for a way to communicate on a more intimate level and in a less chaotic (MySpace) and freewheeling environment. The “closedness” privacy that opt-in provides creates the comfortable “open” vibe that is essential to retain this coveted demographic.

However, the splintering of social networks has just begun. Soon there will be social networks targeting hobbies, nationalities, religions, political/sports/music/entertainment affiliations, etc.

The widgets will be built and customised by deep pocketed advertisers for each particular audience. For example, a social network for golfers will have popular video game widgets similar to Birdie King rather than food fight. Groups will focus on technical issues regarding club design, best courses, sharing ideas and tips, funny golf stories, content about legendary players, etc. The advertising money directed at each type of specialized network will help to facilitate this progression into more targeted niches and nurture their growth through the lure of targeted ad budgets.

Friendster, MySpace, Hi5 and Facebook are nothing without their inhabitants. No one really cares about the platform. It’s all about the communities that they are affiliated with and to what extent the community caters to their immediate interests. The ad money will follow.

]]> By: Pigsaw Blog » Blog Archive » A revolutionary Facebook application: e-mail http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6803 Wed, 08 Aug 2007 07:43:32 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6803 [...] Link 1. Seth Goldstein says a little of what I said yesterday, but at a higher level, and drawing a more significant conclusion: “Closed is the new open”. [...]

]]> By: dave mcclure http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6802 Mon, 06 Aug 2007 05:32:46 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6802 @seth: nice piece. i’d agree — a gated community with a full banquet & lots to drink is preferable to a wide open barren desert. open is as open does.

]]> By: dave mcclure http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6801 Mon, 06 Aug 2007 05:29:54 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6801 @wcw: imitation is not repetition; as you say each solution improves upon the last. the progression in search was AltaVista, Yahoo, Goto, Google. just because AltaVista wasn’t worth huge sums was no indication that Google would be too.

for the record, the progression in SNS was more like Ryze, Friendster, LinkedIn, Tribe, MySpace, Orkut, Facebook. some of them will do well, others not. don’t be surprised if the SNS merry-go-round stops on Wall Street, after Facebook goes public.

]]> By: wcw http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6800 Mon, 06 Aug 2007 01:18:21 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6800 So, where shall we start? Friendster, Myspace, Facebook.. each seeming better than the last. And stuff. Yet for some reason, I can’t be convinced that FB isn’t just the next in a progression.

What makes this merrygoround stop here?

]]> By: People Over Process » links for 2007-08-02 http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6799 Thu, 02 Aug 2007 07:19:45 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6799 [...] Closed is the New Open Update from the land of share-croppers. Surfs unite! The comments are good too, e.g.: “Facebook just went as open as any for-profit media company will ever get.” (tags: facebook roachmotels socialnetworks via:alexbarn) [...]

]]> By: links for 2007-08-02 at The New Reader http://sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6798 Thu, 02 Aug 2007 02:24:26 +0000 http://blog.sethgoldstein.com/2007/07/31/closed-is-the-new-open/#comment-6798 [...] Seth Goldstein » Blog Archive » Closed is the New Open (tags: blog open aggregation attention) [...]

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