Answering the Facebook Platform Bears- #1: “Facebook apps are not real media”

Concomitant with the debate about Facebook’s valuation ($5… $10… $15…$100b…?) is a somewhat more restrained discussion about the value of applications being built on Facebook’s platform and the value of the users that interact with these apps. Despite the fact that more than 40 million people use Facebook– 50% of them daily— there remains skepticism […]

Social Ads

At the end of July, roughly two months following the opening of Facebook’s social media platform, I wrote that “Closed is the New Open.” I anticipated that Facebook would enable tremendous innovation by virtue of how few options it provided for expression as opposed to how many. In the roughly two months since, developers have […]