Comments on: Answering the Facebook Platform Bears- #1: “Facebook apps are not real media” http://sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/ Somewhere between Madison Avenue and Wall Street lies the future of both. Wed, 17 Mar 2010 18:10:24 +0000 http://wordpress.com/ hourly 1 By: Scott Rafer http://sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/#comment-6825 Scott Rafer Sun, 21 Oct 2007 17:25:59 +0000 http://blog.sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/#comment-6825 I'm obviously a believer, but not in the same way. The user acquisition onto apps clearly has value but may not on Facebook itself. As with so many mechanisms in the direct marketing world, Facebook and similar platforms may be the lead generation mechanism but not the place to also make money on those leads. I’m obviously a believer, but not in the same way.

The user acquisition onto apps clearly has value but may not on Facebook itself. As with so many mechanisms in the direct marketing world, Facebook and similar platforms may be the lead generation mechanism but not the place to also make money on those leads.

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