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Category Archives: Attention
A new paradigm is emerging for how people become valuable online. I’ll call it “leadership.” It started about five years ago with the introduction of blogs, and has continued more recently through the advent of social media, typified by MySpace, Facebook and Twitter. Central to this evolution has been the emergence of a new type […]
This post is from my co-founder Dave Gentzel and is in regard to our recently released “Social Banners”. I will be sharing some additional thoughts in coming days on how to innovate in social advertising while keeping users in control. Change. We hear the word frequently. It’s utilized by politicians, elite business people, and […]
Concomitant with the debate about Facebook’s valuation ($5… $10… $15…$100b…?) is a somewhat more restrained discussion about the value of applications being built on Facebook’s platform and the value of the users that interact with these apps. Despite the fact that more than 40 million people use Facebook– 50% of them daily– there remains skepticism […]
If there ever were a post where the title said it all, this is the one. For weeks, months, I have been working with my team at SocialMedia building applications inside of a clean well-lit, hermetically sealed social network called Facebook. Here is what we now know about this platform: It’s has an “open” API […]