THE WAR FOR ATTENTION: SUMMER 2006

Foreward Since writing a series of essays on Media Futures in the Spring of 2005, I have spent the last year or so investing in and building out various data services.  These include: a lead generation marketplace at rootexchange.com, whose first vertical is mortgage;  a clickstream media platform at root.net, the command line for a […]

THE WAR FOR ATTENTION: SUMMER 2006

Foreward Since writing a series of essays on Media Futures in the Spring of 2005, I have spent the last year or so investing in and building out various data services.  These include: a lead generation marketplace at rootexchange.com, whose first vertical is mortgage;  a clickstream media platform at root.net, the command line for a […]